PPC Proposal
Executive Summary
Pay Per Click, or PPC as it is known in the marketing industry, has proved to be a vital tool for businesses to maximize their potential customer base. PPC might also help in getting the company amongst the top search results. If we combine the right words with the right strategy to reflect what your company offers, we can gain a significant base on the search results through paid ads.
PPC has the following advantages:
Increased return on investment on paid traffic – A good PPC strategy with a good investment might help the website land on its foot.
Bring highly-targeted leads to your website – We combine a lot of factors like geographic, demographic, and behavioral factors to bring ads to your potential customers, turning leads into customers.
Develop a profitable PPC strategy that can be applied in future campaigns – We will keep the campaign in progress as long as you feel to be in the campaigning.
About Us
Advertising has been the bedrock of success for [Sender Company] since its inception in [Year of Establishment].
[Sender Company] has been delivering best-in-class search, display, and video campaigns to our clients for over [Time Period].
We build our AdWords campaigns within your master account, giving you full administrative access, transparency, and control.
We’re here to deliver the highest quality traffic to your site, and ensure you’re seeing a true return on your investment.
We employ a wide range of tools and skills to develop a comprehensive strategy to meet your digital acquisition goals.
Our Team
We would like to introduce you to our technically efficient team of keyword connoisseurs:
[CEO Name and Qualifications]
[Copywriter Name and Qualifications]
[Head of Marketing Name and Qualifications]
[Chief Customer Officer Name and Qualification]
[Media Analyst Name and Qualifications]
Client Testimonials
We have always tried our best hands at satisfying our clients with our work. These are what our Clients have to speak about our services:
[Client Testimonial 1]
[Client Testimonial 2]
[Client Testimonial 3]
Scope of Services
Research
We use industry-leading tools to discover more about your customer’s online behaviour to develop a kick-butt digital strategy.
Strategy
We will provide you with a comprehensive SEM / PPC/ AdWords strategy. It will help you reach out to your customers and potential visitors like never before.
Target Channels
There are different advertising platforms for PPC campaigns. You can choose any among the following platforms.
Google AdWords
Bing Ads
Facebook
AdRoll
Buysellads
Advertise.com
eZanga
7search
[Add Platform]
Performance Audit
We will provide you with a performance audit for the work that has been carried on during the campaign against the investment and the returns out of the campaign.
Building and Managing a Campaign
1. Search Ads
Ad Groups
The campaign will be divided into different ad groups depending on a lot of customer behavioral aspects.
Text Ad Development
We build an ad out of the searched keywords and then try to build a content strategy for the ad that will grasp the ideas of visitors.
Keywords
We will build a great set of keywords depending on the content, products, and services offered by the company. We will compare it against our competitors.
Landing Pages
The better your landing page, the higher quality score your ads will have, and the more conversions you will see. We will provide advice and help in the construction of the landing pages and the content.
Bid Optimization
We will use the bidding strategy best aligned with the identified KPIs of the campaign, whether that be Cost per Click (CPC), Cost per Thousand Impressions (CPM), or Cost per Acquisition (CPA).
2. Display Ads and Re-marketing
Through sophisticated online targeting tools and tactics, we can bring out your brand message to the right consumer at the right time. We will use a combination of the tactics below to best target your consumer.
Contextual Targeting – We bring your ads when the customer is consuming the content related t your products
Interest Categories – We reach your target audience, showing them relevant messages across the web
Re-marketing – We will try to re-engage with customers who may have not turned into investing in the brand
3. Video Ads on YouTube
YouTube is the second-largest search engine in the world, second only to Google itself. We will try to put your ad on YouTube.
4. Campaign Audit
Once data has been collected, we will carefully analyze it to insights and report it so that further decisions can be made.
Our reports will include:
Bid management and bid quality
Cost per click rates
Click-through rates
Conversion rates
Time Frame
The time frame for the project can be proposed as such:
Stage
Week
Initial Audit
[Number of Weeks]
Research and Analysis
[Number of Weeks]
Development of a Strategy
[Number of Weeks]
Presentation and Meeting
[Number of Weeks]
Initiation of Campaign
[Number of Weeks]
Launch
[Number of Weeks]
Pricing
We have two types of pricing as mentionedbelow:
Adword Keywords
Keywords
Rate
Quantity
Subtotal
Google AdWords
$ [0.00]
0
$ [0.00]
Bing Ad Keywords
$ [0.00]
0
$ [0.00]
TOTAL
(Inclusive of all taxes)
$ [0.00]
Percentage
Keywords
Rate
Quantity
Subtotal
Regular PPC
$ [0.00]/regularity
0
$ [0.00]
TOTAL
(Inclusive of all taxes)
$ [0.00]
The following terms and conditions shall prevail over our relationship if we decide to go ahead with this proposal.
Terms and Conditions
1. Payment Terms
All payments have to be done in USD by [Payment Method]. The initial payment of [00.00] must be cleared to be on-board with the project.
The client has a time of [Time Period] to refurbish the payments due for the project to move forward. A [0.00] % of the price has to be paid before the campaign, to bring in the workmanship.
The final payment shall be due to be paid in full within [Time Period] of the final delivery of Services as shall be on an agreed date by the parties in the Contract arising out of this Proposal.
2. Copyrights
Upon acceptance, [Sender Company] shall assume that [Client Company] has permission from the rightful owner to use any code, data, and reports that are provided by [Client Company] for inclusion in the campaign materials and will indemnify [Sender Company] from any claim or suit arising from the use of such work.
3. Special Rights
[Sender Company] will retain the right to display graphics and other web content elements as examples of their work in their portfolio and as content features in other projects. These special rights will also include the use of certain codes and specifics, access to Webpages, the [Client Company]’s official email, third party communication with the content team, web developer, or web designer. These will ensure the smooth functioning of the project and also will ensure best results.
If you’d like to select our services, please provide your signature below:
Acceptance and Signature
[Client Company]
[Company]
Signature
DISCLAIMER: The content provided herein is for general information purposes only, and shall not constitute legal advice.
